LeadSherpa automates the optimization of lead sources using real-time performance data tracked back to granular SubID's (aka "Tracking Tags") provided with each lead. It uses performance metrics and tolerances to deliver desired performance by regulating lead flow, which can be based on a schedule or adjusted manually to manage volume in real-time.

Proprietary algorithms use real-time performance data tracked back to granular SubID's to automatically manage lead flow based on designated performance targets.
Performance targets such as funded conversion, CFD, CPL, ROI and First Payment Defaults (FPD) are used to systematically adjust lead flow across granular SubID's in real-time.
If a SubID / Tag falls below the designated performance target or FPD threshold, it's routed through a process called "Tag Rehab", where restricted volume is further analyzed to systematically adjust future lead flow from the granular source.

Set your desired performance target, tolerance level and FPD threshold and let LeadSherpa optimize your lead performance and FPD rates across all lead providers based on your real-time performance data!
Try our performance calculator to see the impact LeadSherpa can have on your business.

LeadSherpa Calculator

Why LeadSherpa


Increase Conversion by buying more good leads and fewer bad ones based on real-time data.

Reduce CFD/CPL through weeding out under-performing leads prior to underwriting / decisioning

Optimize Lead Price by dynamically adjusting price point based on real time performance

It's time to automate the heavy lifting of lead buying and stop buying on bad leads.
Let's discuss why it makes sense for your organization.

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